{"id":8034,"date":"2021-06-22T21:37:34","date_gmt":"2021-06-22T20:37:34","guid":{"rendered":"https:\/\/risingfuture.eu\/drugostopenjska-zirija\/"},"modified":"2022-10-25T12:53:09","modified_gmt":"2022-10-25T11:53:09","slug":"drugostopenjska-zirija","status":"publish","type":"page","link":"https:\/\/risingfuture.eu\/en\/drugostopenjska-zirija\/","title":{"rendered":"2ND STAGE"},"content":{"rendered":"\t\t
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2ND STAGE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Petra \u010cade\u017e, MBA<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tPetra \u010cade\u017e<\/b> ima 25 let mednarodnih izku\u0161enj na podro\u010djih strategij, marketinga, upravljanja blagovnih znamk in komuniciranja.\r\n\r\nSvojo poslovno pot je za\u010dela v agencijskem svetu, najprej v \u0161tudentskih letih na agenciji Pristop in kasneje vodila oddelek za odnose z javnostmi na agenciji Formitas BBDO.\r\n\r\nOd leta 2000 \u2013 2017 je v Skupini Telekom Avstrija zavzemala razli\u010dne vodilne polo\u017eaje na mednarodnih trgih. Konec leta 2000 je postala Vodja slu\u017ebe za tr\u017eno komuniciranje na Si.mobilu. Leta 2004 na Dunaju prevzame vodenje sektorja za Produkte in Storitve v skupini Mobilkom Austria. Konec leta 2006 jo pot vodi v Beograd, kjer postane Direktorica Sektorja za tr\u017eno komuniciranje in tr\u017ene raziskave v podjetju Vip mobile, ki je del skupine Telekom Austrija. Konec leta 2009 prevzame vodenje Sektorja za tr\u017eno komuniciranje v hrva\u0161kem podjetju Vipnet, ki je prav tako \u010dlan skupine Telekom Avstrija. Leta 2011 se vrne na Dunaj, kjer postane Direktorica Blagovnih znamk skupine Telekom Avstrija, odgovorna za vse blagovne znamke na sedmih trgih skupine. Leta 2015 nadaljuje svojo pot znotraj skupine kot Direktorica Sektorjev za komuniciranje za tr\u017ei\u0161\u010di Srbije in Slovenije.\r\n\r\nLeta 2017 se poda na samostojno pot in kot svetovalka za marketing deluje s \u0161tevilnimi podjetji v Sloveniji, od zagonskih podjetij do velikih korporacij.\r\n\r\nZ decembrom 2017 prevzema mesto Direktorice marketinga v SPP Delikatesni namazi v Atlantic Grupi, na katerem je \u0161e danes. S svojo ekipo je zadol\u017eena za upravljanje blagovnih znamk Argeta, Bakina Tajna in Montana.\r\n\r\nPetra \u010cade\u017e je zelo aktivna tudi v razvoju stroke, kjer sodeluje z izobra\u017eevanji, mentoriranjem, kot \u010dlanica mednarodnih \u017eirij. Je predsednica Upravnega odbora Dru\u0161tva za Marketing Slovenije in biv\u0161a \u010dlanica Upravnega odbora Slovenske Ogla\u0161evalske zbornice.\r\n\r\nNa svoji poslovni poti je s svojimi ekipami prejela \u0161tevilne nagrade na razli\u010dnih ogla\u0161evalskih festivalih v regiji, med drugim tudi nagrado IABC Gold Quill in ve\u010d kot 15 nagrad Effie.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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doc. dr. Ur\u0161ka Tu\u0161kej Lov\u0161in<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tdr. Ur\u0161ka Tu\u0161kej Lov\u0161in<\/b>, je docentka na Fakulteti za dru\u017ebene vede Univerze v Ljubljani. Pou\u010duje predmete s podro\u010dja marketinga in tr\u017enega komuniciranja, ki se osredoto\u010dajo na integracijo tr\u017enega komuniciranja, psihologijo porabnikov, tr\u017eno raziskovanje in strate\u0161ko na\u010drtovanje tr\u017enih komunikacij.\r\n\r\nGlavna podro\u010dja njenega raziskovanja obsegajo podro\u010dje marketinga, znotraj katerega se osredoto\u010da na preu\u010devanje upravljanja tr\u017enih znamk, vedenja porabnikov, odnosov med potro\u0161niki in znamkami ter integriranega tr\u017enega komuniciranja. S podro\u010dja marketinga je v soavtorstvu izdala ve\u010d znanstvenih prispevkov, ki so objavljeni v mednarodnih znanstvenih revijah, kot so Journal of Business Research, Journal of Product and Brand Management, Public Relations Review in Baltic Journal of Management. Leta 2016 je skupaj s soavtorjema za \u010dlanek “The role of consumer-brand identification in building brand relationships” prejela nagrado Emerald Citations of Excellence, ki jo zalo\u017eni\u0161ka skupina Emerald Group Publishing podeljuje najvplivnej\u0161im in najve\u010dkrat citiranim prispevkom na podro\u010djih poslovnega managementa, financ, poslovodstva, ekonomije in marketinga. Za prispevek “Consumers\u2019 identification with corporate brands: brand prestige, anthropomorphism and engagement in social media\u201d je leta 2018 skupaj s soavtorjem prejela nagrado Emerald Literati award za odli\u010dnost in izjemen doprinos k znanosti. Prejela je tudi nekaj nagrad za recenzentsko delo.\r\n\r\nPred za\u010detkom dela na Fakulteti za dru\u017ebene vede je Tu\u0161kej Lov\u0161in ve\u010d let delovala tudi v praksi, in sicer v agenciji Formitas BBDO, sodelovala pa je tudi pri pripravi izobra\u017eevanj za slovenska podjetja z zasebno poslovno \u0161olo BrandBusinessSchool. Za delovanje v praksi je kot \u010dlanica agencijske ekipe prejela ve\u010d nagrad, med drugim nagrade na tekmovanjih Warc, Effie Slovenia, SOF in AmCham. Leta 2019 je bila \u010dlanica prvostopenjske \u017eirije za nagrado Effie Slovenija in kasneje \u0161e \u010dlanica prvostopenjske mednarodne \u017eirije za European Effie Awards.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Miha Mermal<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tMiha Mermal<\/b> je izvr\u0161ni direktor za podro\u010dje marketinga in trajnostnega razvoja v BTC d.d. \u017de od samega za\u010detka delovanja v dru\u017ebi BTC je njegova pot povezana s trajnostno odgovornostjo in projekti, s podro\u010dja okoljske in dru\u017ebene odgovornosti. V letu 2014 je prevzel vodenje trajnostnega razvoja in razvil blagovno znamko Misija: Zeleno, s katero dru\u017eba BTC uresni\u010duje projekte s podro\u010dja energetske u\u010dinkovitosti, pove\u010devanja zelenih povr\u0161in, trajnostne mobilnosti, kro\u017enega gospodarstva in inovativnosti. Na podro\u010dju marketinga je z razvojem in uresni\u010devanjem smele marketin\u0161ke strategije prepoznavnost dru\u017ebe BTC ter blagovne znamke BTC City v zadnjih letih okrepil tako v lokalnem kot tudi mednarodnem okolju.\r\n\r\nPri delu stavi na proaktivno sodelovane in dialog z vsemi dele\u017eniki. Zelo ceni ekipno delo, transparentno komunikacijo in zavzet pristop sodelavcev do uresni\u010devanja trajnostnih ciljev. Pomembna mu je podjetnost, inovativnost in drznost na eni strani ter trajnostnost, odprt dialog, transparentnost, medgeneracijsko sodelovanje in eti\u010dnost na drugi strani.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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2ND STAGE Petra \u010cade\u017e, MBA   Petra \u010cade\u017e ima 25 let mednarodnih izku\u0161enj na podro\u010djih strategij, marketinga, upravljanja blagovnih znamk in komuniciranja. Svojo poslovno pot je za\u010dela v agencijskem svetu, najprej v \u0161tudentskih letih na agenciji Pristop in kasneje vodila oddelek za odnose z javnostmi na agenciji Formitas BBDO. Od leta 2000 \u2013 2017 je […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":"","_wp_rev_ctl_limit":""},"class_list":["post-8034","page","type-page","status-publish","hentry"],"yoast_head":"\n2ND STAGE - 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