{"id":8749,"date":"2022-10-14T14:06:23","date_gmt":"2022-10-14T13:06:23","guid":{"rendered":"https:\/\/risingfuture.eu\/mediana-in-mladi-za-lepso-prihodnost-vseh\/"},"modified":"2022-10-25T13:06:12","modified_gmt":"2022-10-25T12:06:12","slug":"mediana-in-mladi-za-lepso-prihodnost-vseh","status":"publish","type":"post","link":"https:\/\/risingfuture.eu\/en\/mediana-in-mladi-za-lepso-prihodnost-vseh\/","title":{"rendered":"MEDIANA AND YOUTH – A BETTER FUTURE FOR ALL"},"content":{"rendered":"\t\t
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Finalists and jury, left to right: Petra \u010cade\u017e (Atlantic Grupa), Maja Edelbaher Ebert (finalist), Miha Mermal (BTC), dr. Ur\u0161ka Tu\u0161kej (FDV), Lucija Karnelutti (project winner), Maja Ambro\u017e (Merkur), \u017diga Meki\u0161 Recek (finalist) and Mitja Tu\u0161kej (Formitas Grupa)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\tOn October 13th, project Mediana \u2013 Rising Future 2021<\/a> came to an end with a gala event in Ljubljana.\nThis marked the successful finish of the first edition of Mediana \u2013 Rising Future, a sustainable project under the auspices of Institute Mediana<\/a>.\nThe event was centered around announcing the winner of Mediana \u2013Rising Future, while also celebrating the 30th anniversary of Mediana Institute with our partners, media and professors that supported the project.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tAt Mediana<\/a>, we recognize the need for greater importance of research, especially in the field of sustainable development and social responsibility.\nIt is important for us to act sustainable and at the same time demonstrate this externally through good practices.\nWith that in mind, we formed Mediana \u2013 Rising Future<\/a>, a project that connects young people, successful Slovenian companies, media partners and Mediana as the organizer, mentor and financial donor.\nDuring the project, young researchers used their research plans to find answers to different sustainability challenges facing the partner companies.\nIn the first year alone, companies AMZS<\/a>, Big Bang<\/a>, BTC<\/a>, Luna TBWA<\/a>, Mastercard Slovenija<\/a>, Medex<\/a>, NLB<\/a>, Pivka Perutninarstvo<\/a>, Riko<\/a> and Spar Slovenija<\/a> recognized the importance of such projects and joined in. The main media sponsor, Marketing Magazin<\/a>, the central magazine for advertising, sales and research experts in Slovenia, extensively covered the project for over a year, both in print and online.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tJury at first stage<\/a> of the contest (Maja Ambro\u017e<\/a>, Medex, Mitja Tu\u0161kej<\/a>, Formitas Grupa and Dali Bungi\u010d<\/a>, Luna\\TBWA) chose three finalists out of all young researchers that prepared their research plans. Maja Edelbaher Ebert<\/a> (Gea College), \u017diga Meki\u0161 Recek<\/a> (Faculty of Arts, University of Ljubljana) and Lucija Karnelutti<\/a> (Faculty of Social Sciences, University of Ljubljana) got the opportunity to conduct their research plans with the help of Mediana’s experts and financial investment of Mediana. This made it possible for them to transfer the research theory into practice and at the same time enabling their partner companies to advance their operations in the field of sustainability.\n\nMaja Edelbaher Ebert prepared a research for Big Bang, focusing on proper motivation of consumers to increase purchases of energy efficient white goods. \u017diga Meki\u0161 Recek prepared research for Pivka Perutninarstvo on different topics of sustainability, tied to poultry. Last but not least, Lucija Karnelutti prepared a report for Spar Slovenia on efficient and consumer-centric sustainability strategies in FMCG industry.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tMitja Tu\u0161kej, strategist and partner in Formitas Group that also served in first stage jury, took to the stage at the event to talk about three large shifts we\u2019re noticing in the world \u2013 sustainability, importance of research and influence of Gen Z. He emphasized that besides the students that gained new knowledge, experience and connections, the real winners are also all partner companies that joined the project in its 1st year and recognized the importance of sustainability research and support of youth.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tJury at the second stage<\/a>, chaired by Miha Mermal<\/a> (BTC) announced the winner of Mediana Rising Future 2021<\/a>, Lucija Karnelutti. Lucija did a research for Spar Slovenija on awareness of various sustainability, how consumers value retailer\u2019s efforts and where lie the opportunities for improvement, promotion and increased awareness of retailer\u2019s sustainable activities. Lucija will present the Mediana \u2013Rising Future<\/a> project together with head of project, Ma\u0161a Muster and Mediana\u2019s board president, Janja Bo\u017ei\u010d Marolt at the annual WIN conference, held under the title \u201cReconnecting people and business\u201d. \n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tIn addition to being a nice opportunity to socialize, the event was also an opportunity for everyone involved in the project \u2013 students, professors, jury and company representatives, to talk about it. We agree that the future for Mediana \u2013 Rising Future looks bright and it will create a brighter future for young people, economy and the planet. \n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Finalists and jury, left to right: Petra \u010cade\u017e (Atlantic Grupa), Maja Edelbaher Ebert (finalist), Miha Mermal (BTC), dr. Ur\u0161ka Tu\u0161kej (FDV), Lucija Karnelutti (project winner), Maja Ambro\u017e (Merkur), \u017diga Meki\u0161 Recek (finalist) and Mitja Tu\u0161kej (Formitas Grupa) On October 13th, project Mediana \u2013 Rising Future 2021 came to an end with a gala event in […]<\/p>\n","protected":false},"author":3,"featured_media":8686,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_jetpack_memberships_contains_paid_content":false,"footnotes":"","_wp_rev_ctl_limit":""},"categories":[122,77],"tags":[],"class_list":["post-8749","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aktualno-en","category-selected"],"yoast_head":"\nMEDIANA AND YOUTH - A BETTER FUTURE FOR ALL - Rising Future<\/title>\n<meta name=\"description\" content=\"V\u010deraj, 13. oktobra 2022, je v Ljubljani potekala slavnostna prireditev projekta Mediana \u2013 Rising Future, ki je obele\u017eila uspe\u0161en zaklju\u010dek prvega leta izvajanja trajnostnega projekta pod okriljem In\u0161tituta Mediana. Na prireditvi je bil razgla\u0161en zmagovalec projekta, s partnerji, mediji in profesorji, ki podpirajo projekt, pa smo proslavili tudi 30. obletnico delovanja In\u0161tituta Mediana.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/risingfuture.eu\/en\/mediana-in-mladi-za-lepso-prihodnost-vseh\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MEDIANA AND YOUTH - A BETTER FUTURE FOR ALL - Rising Future\" \/>\n<meta property=\"og:description\" content=\"V\u010deraj, 13. oktobra 2022, je v Ljubljani potekala slavnostna prireditev projekta Mediana \u2013 Rising Future, ki je obele\u017eila uspe\u0161en zaklju\u010dek prvega leta izvajanja trajnostnega projekta pod okriljem In\u0161tituta Mediana. 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